HubSpot SEO Certification Practice Test

At what stage of the buyer's journey is someone likely to be if they are searching for "what is inbound marketing?"

1. Consideration

2. Decision

3. Awareness

4. Action

The correct answer is: Awareness

When someone is searching for "what is inbound marketing," they are most likely in the awareness stage of the buyer's journey. This stage is characterized by individuals who are just beginning to identify their problems or needs and are seeking information to better understand the topic at hand. They may not yet be aware of specific solutions or have any clear preferences regarding providers or approaches. In this context, the search term reflects a desire for foundational knowledge, indicating that the person is exploring concepts and gaining clarity. They are not yet considering different options or making decisions, which would be characteristic of the consideration or decision stages. Additionally, the action stage typically implies engagement or commitment towards a specific choice or solution, which does not align with a basic informational inquiry like this one. Thus, the search for a definition aligns perfectly with the awareness stage of the buyer's journey.