HubSpot SEO Certification Practice Test

How do you build discovery and relevance for search engines?

1. By creating high-quality content on desired topics

2. By using paid advertisements

3. By sharing content on social media

4. By focusing solely on backlinks

The correct answer is: By creating high-quality content on desired topics

Building discovery and relevance for search engines primarily revolves around creating high-quality content that aligns with what users are searching for. This involves understanding the needs and interests of your target audience, conducting keyword research, and producing content that not only addresses those needs but is also engaging and informative. When content is relevant to users' searches, it is more likely to rank well in search engine results pages (SERPs), which enhances visibility and drives organic traffic. High-quality content is favored by search algorithms, as it directly responds to the intent behind users' queries, thus increasing the likelihood of appearing in search results. Additionally, this kind of content often receives natural backlinks and social shares, further enhancing its authority and relevance in the eyes of search engines. While the other options may contribute to overall marketing efforts, they are not primarily focused on building discovery and relevance directly within search engine optimization. Paid advertisements may increase visibility but do not inherently improve organic search rankings or content relevance. Sharing content on social media can drive traffic but doesn’t directly influence search engine algorithms. Focusing solely on backlinks is also insufficient, as backlinks need to come from high-quality content that is relevant to users’ queries in order to be effective for SEO.