How does user engagement affect SEO rankings?

Higher engagement rates can signal to search engines that the content is valuable. Search engines aim to provide users with the most relevant and high-quality content possible. When users engage with a piece of content—through actions such as clicking, spending more time reading, liking, sharing, or leaving comments—it indicates that the content is meeting their needs and expectations. This positive user experience can enhance the content's credibility and authority in the eyes of search engines.

Engagement metrics, like time spent on a page and low bounce rates, are increasingly considered by search engines as indicators of quality. When users interact positively with content, it sends a signal that the site is offering useful information, which can lead search engines to rank that content higher in search results. This relationship underscores how important user engagement is for improving SEO performance.