How long should your page's title tag be?

A page's title tag should ideally be under 60 characters. This recommendation is based on the fact that search engines, especially Google, typically display the first 50 to 60 characters of a title tag in search results. A title tag that exceeds this length may get cut off, which can lead to important information or keywords being omitted from what appears to users.

Keeping it under 60 characters helps ensure that the entire title is visible in search results, making it more likely to attract clicks. Additionally, concise titles are easier for users to read and understand quickly, which can enhance click-through rates. It's important to create title tags that not only provide clear context about the page's content but also incorporate relevant keywords, preferably towards the beginning, to align with search intent while still being within the recommended length.