HubSpot SEO Certification Practice Test

If most search results for a topic are videos, what action can improve your ranking?

1. Create a detailed article

2. Create a video and add it to existing content

3. Use more keywords in written content

4. Limit the content to text only

The correct answer is: Create a video and add it to existing content

When most search results for a topic are videos, creating a video and adding it to your existing content is an effective strategy to improve your ranking. This approach aligns with user intent, as searchers looking for videos are likely to engage more with video content. By integrating a video, you not only diversify your content format but also increase the chances of capturing visitor attention. Video content tends to keep viewers on the page longer, which can enhance user engagement metrics—a key factor in search engine ranking algorithms. Additionally, embedding a video in your content can also enhance the overall experience, providing valuable information in a dynamic format that text alone may not deliver as effectively. This can lead to higher shares, more backlinks, and improved visibility in search engine results pages (SERPs). As a result, it positions your content to rank higher in a landscape where the audience’s preference leans towards video.