HubSpot SEO Certification Practice Test

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Study for the HubSpot SEO Certification Test. Prepare using questions with hints and explanations. Get ready for your exam!

Practice this question and more.

In creating an effective SEO strategy, what should Zoe's first step be?

Focus on backlinks
Set a SMART goal and establish KPI's
Update existing content
Research competitors

The correct answer is: Set a SMART goal and establish KPI's

Setting a SMART goal and establishing KPIs is crucial for an effective SEO strategy because it provides a clear framework for what Zoe aims to achieve and how success will be measured. SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound, ensuring that the objectives are well-defined and realistic. This approach helps in aligning all SEO efforts with the overall business objectives and provides direction for subsequent actions. Establishing KPIs allows Zoe to track progress and evaluate the performance of her SEO initiatives. By having clear metrics in place, she can assess what is working, what isn't, and make data-driven decisions to improve her strategy over time. This foundational step ensures that all other SEO activities, such as content updates, backlink strategies, and competitor research, are aligned with her business goals, leading to a more organized and effective SEO strategy.