HubSpot SEO Certification Practice Test

Is it advisable to optimize a single page for multiple keywords?

1. True

2. False

3. Only if they are related keywords

4. Only for long-tail keywords

The correct answer is: False

Optimizing a single page for multiple keywords is generally seen as counterproductive in SEO practices. When a page targets too many keywords, it can dilute the focus and relevance of the content. Search engines aim to deliver the most relevant result for a particular query, so if a page attempts to satisfy multiple keyword intents, it may end up not ranking well for any of them. Instead, it is advisable to focus on one primary keyword or a closely related set of keywords that share a common theme or intent. This approach allows the content to be more targeted, leading to improved relevance, engagement, and possibly a higher ranking on search engine results pages (SERPs). Focusing on a single primary keyword (or a tightly-knit group of related keywords) helps ensure that the content thoroughly addresses the search intent, making it more attractive to both users and search engines. This strategy also facilitates clearer site architecture and better user experience, elements that contribute positively to SEO performance.