HubSpot SEO Certification Practice Test

Is it advisable to use a page's URL as your link description?

1. Yes, always

2. No, never

3. It depends on the context

4. Only for internal links

The correct answer is: No, never

Using a page's URL as a link description is generally not advisable because link descriptions serve a critical function in enhancing user experience and search engine optimization. A well-crafted link description provides context about what the user can expect when they click the link, making it more engaging and informative. When users see a URL as the link description, it often appears cryptic and unhelpful, lacking the clarity needed to entice them to click. Furthermore, search engines prioritize meaningful link text because it helps in understanding the content of the linked page. Descriptive link text that incorporates relevant keywords can contribute positively to SEO strategies by signaling to search engines what the linked content is about. This not only impacts user engagement but also potentially improves search rankings. The other options imply scenarios where using a URL could be appropriate, but they don't sufficiently account for the importance of clarity and relevance in link descriptions for users and search engines alike. The preference is always towards creating meaningful, engaging, and contextually relevant link descriptions to maximize both user experience and SEO efficacy.