HubSpot SEO Certification Practice Test

True or False? Domain authority is a ranking factor in Google's algorithms.

1. True

2. False

3. Only for local searches

4. It is a minor factor

The correct answer is: False

Domain authority, a term developed by Moz, is not used as a direct ranking factor in Google's search algorithms. Instead, it serves as a predictive measure of how well a website is likely to rank in search engine results. While many SEO professionals reference domain authority as a useful metric for evaluating the strength of a website relative to its competitors, Google itself does not incorporate this metric into its ranking algorithms. Google's algorithms utilize a myriad of ranking factors, focusing on aspects like content relevance, backlinks, and user experience, rather than domain authority as defined by third-party tools. Therefore, the assertion that domain authority is a ranking factor in Google's algorithms is indeed false.