HubSpot SEO Certification Practice Test

True or False: It is a best practice to make your URLs as long and descriptive as possible.

1. True

2. False

3. Only for blogs

4. Only for e-commerce

The correct answer is: False

The assertion that it is a best practice to make URLs as long and descriptive as possible is false. In SEO, shorter and more concise URLs tend to perform better. There are several reasons for this guideline. Firstly, shorter URLs are easier for users to read and remember, which improves the user experience. A clean, straightforward URL often leads to higher click-through rates since they look more trustworthy in search results and are easier to share. Moreover, search engines prefer URLs that are succinct and relevant. A concise URL structure can help ensure that the most important keywords are included without unnecessary clutter. This is because excessively long URLs might dilute the importance of targeted keywords that can influence search engine rankings. While descriptive URLs can be beneficial, overly long URLs that attempt to include many keywords or details can become unwieldy and less effective. Balancing clarity and brevity is key, allowing users and search engines to quickly understand the content of the page without unnecessary complexity. This approach is applicable to all types of online content, not just specific categories like blogs or e-commerce.