What are long-tail keywords?

Long-tail keywords are characterized as more specific keyword phrases that typically consist of three or more words. They tend to attract less search volume but come with the advantage of lower competition, making them easier to rank for in search engine results. These keywords cater to more niche searches, which often signal the searcher's intent, leading to higher conversion rates.

For instance, instead of using a generic term like "shoes," a long-tail keyword might be "women's eco-friendly running shoes." This specificity not only allows for targeted traffic but also helps businesses connect with a more defined audience looking for exactly what they offer. This makes long-tail keywords particularly valuable in SEO strategies, as they can drive highly relevant traffic to the website while allowing brands to stand out in a crowded digital space.