What are the three main types of search intent?

The correct answer highlights the three main types of search intent as informational, navigational, and transactional. Understanding these types is crucial for creating content that aligns with user needs and behaviors.

Informational intent relates to users who are seeking knowledge or answers to specific questions. They typically enter queries that start with "what," "how," or "why" and are often looking for articles, blog posts, or guides that provide detailed information.

Navigational intent occurs when users are trying to reach a particular website or page. These users often enter brand names or specific URLs into search engines as a way to quickly find their desired destination online.

Transactional intent is associated with users looking to make a purchase or engage in a specific transaction. They may use keywords that indicate a desire to buy or explore products, making it essential for marketers to optimize e-commerce pages and product listings to cater to these users.

Recognizing these intents ensures that marketers can better tailor their content and SEO strategies to meet the expectations of their audience at different stages of the buying process.