What does E.A.T stand for in SEO?

E.A.T stands for Expertise, Authority, and Trustworthiness, which are essential components that Google considers when evaluating the quality of a webpage and its content.

Expertise refers to the knowledge and skills of the content creators. For example, medical articles are expected to be written by qualified professionals to ensure that the information is reliable and accurate. Authority reflects the reputation of the website or author in a specific field, which is often determined by the amount of credible backlinks, recognition from other industry experts, and overall engagement in the niche. Trustworthiness is about the reliability of the information presented, the security of the website, and its transparency regarding policies, such as data protection and author bios.

These three elements work together to establish the credibility of content and influence search engine rankings. As search engines like Google continue to prioritize high-quality, relevant content, understanding and implementing E.A.T principles becomes crucial for SEO success.