HubSpot SEO Certification Practice Test

What is a common benefit of SEO for businesses?

1. Immediate results

2. Increased visibility

3. Better social media presence

4. Lower advertising costs

The correct answer is: Increased visibility

Increased visibility is a foundational benefit of SEO for businesses. When a website is optimized for search engines, it has a higher chance of ranking well in search engine results pages (SERPs). This improved ranking leads to more organic traffic as users are more likely to click on links that appear at or near the top of search results. The visibility gained through effective SEO means that a business's products and services become more accessible to a larger audience, which can translate into higher engagement, more leads, and ultimately, increased sales. Unlike immediate results, SEO typically requires time to see significant outcomes, as search engines need to index and evaluate the site's optimization efforts. Although better social media presence and lower advertising costs can be related to the overall marketing strategy, they do not directly stem from SEO practices in the same way that visibility does. Thus, the primary and most immediate benefit of SEO is its ability to enhance a business's overall online presence.