What is a key benefit of video content in SEO?

Video content significantly enhances SEO by driving increased engagement and dwell time on a website. When users encounter engaging video content, they are more likely to spend additional time on the site, watching the videos and exploring related content. This extended time spent on the site signals to search engines that the content is valuable and relevant. As a result, it can contribute to improved rankings in search engine results pages (SERPs).

Furthermore, videos are often shared and linked to more frequently than text-only content, which can lead to more backlinks, further enhancing a site's authority and visibility. By lowering bounce rates and improving user interaction, video content can effectively support a holistic SEO strategy.