What is a "keyword map"?

Study for the HubSpot SEO Certification Test. Prepare using questions with hints and explanations. Get ready for your exam!

A "keyword map" serves as a strategic tool in search engine optimization (SEO) by creating a visual representation that links specific keywords to designated pages on a website. This mapping process aids in optimizing individual pages for particular keywords, ensuring that each piece of content is aligned with relevant search intent and improving its chances of ranking well in search engine results.

By organizing keywords this way, marketers can easily identify which pages need optimization for certain keywords, avoid keyword cannibalization (where multiple pages compete for the same keyword), and provide a clearer focus for content creation. This approach ultimately enhances the website's overall SEO strategy by ensuring each page has a distinct keyword focus, leading to better search visibility and user engagement.

The other options do not capture the essence of what a keyword map is. A tool for tracking keyword rankings over time does not involve associating keywords with specific pages. A list of keywords utilized in a marketing campaign lacks the strategic visual mapping aspect, and a dictionary of industry-related terms does not relate to keyword optimization directly. Therefore, the definition provided by the correct answer accurately reflects the purpose and function of a keyword map in the context of SEO.

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