What is a meta title?

A meta title is an HTML element specifically designed to communicate the title of a web page. It is crucial for search engine optimization (SEO) as it provides a succinct and accurate representation of the content found on the page. When search engines display results, the meta title appears as the clickable headline that users see, making it one of the first points of contact for potential visitors.

Having a well-crafted meta title is important because it can influence click-through rates. A compelling title that reflects the content accurately can entice users to click on your link over others. Additionally, search engines use the meta title to understand the context of the web page, which plays a role in how that page ranks in search results. This highlights the importance of incorporating relevant keywords into the meta title to enhance visibility and attract the appropriate audience.

The other options pertain to different aspects of digital marketing or web development but do not accurately define what a meta title is. For example, while keywords can enhance webpage visibility, they are not the same as the meta title, which serves a more specific role in search engine listings. Descriptions may highlight website features but are distinct from the title. Lastly, coding techniques related to layout do not relate to meta titles, which focus on content representation