HubSpot SEO Certification Practice Test

What is a pillar page?

1. A webpage that lists all blog posts

2. A page optimized for local SEO

3. A website page that covers a specific topic in depth and is linked to a cluster of related content

4. A landing page designed for lead capture

The correct answer is: A website page that covers a specific topic in depth and is linked to a cluster of related content

A pillar page is a comprehensive webpage that serves as the central point for a specific topic, thoroughly covering that subject. It is designed to provide valuable information and insights, making it a useful resource for readers. The significance of a pillar page lies in its ability to act as a hub for a collection of related content, often referred to as "cluster content." These are usually blog posts or articles that delve deeper into subtopics related to the main topic of the pillar page. This interconnected structure improves SEO by establishing the pillar page as an authoritative source, enhancing the site's overall search visibility and helping to drive traffic through better organization and user experience. It is important to note that other options do not accurately define a pillar page. A webpage listing all blog posts would typically serve as an archive or directory rather than an in-depth resource. A page optimized for local SEO focuses on attracting local traffic and wouldn’t necessarily cover a broad topic comprehensively. A landing page designed for lead capture is aimed at collecting visitor information for marketing purposes, which differs from the informational intent of a pillar page. Thus, the essence of a pillar page is its role in providing in-depth content linked to related topics, fostering both engagement and SEO effectiveness.