What is a "site audit"?

A "site audit" refers to a comprehensive analysis of a website's health, performance, and SEO effectiveness. This process involves evaluating various aspects of the website, including its technical infrastructure, on-page and off-page SEO factors, user experience, and overall performance metrics. Through a site audit, marketers and website owners can identify issues that may be hindering their site's visibility in search engine results, enhance user experience, and improve the website's ability to convert visitors into customers.

The audit typically assesses elements such as site speed, mobile-friendliness, broken links, content quality, and keyword optimization, providing a holistic view of the website's efficacy and areas for improvement. This thorough approach empowers businesses to make informed decisions and implement strategies that can lead to better search engine rankings and increased traffic.

Other options, while they touch on relevant aspects of a website, do not encompass the full scope of what a site audit entails. For example, simply summarizing a website's content or traffic sources fails to provide deeper insights into its overall performance and technical health. Similarly, evaluating design aesthetics alone does not address important factors related to SEO and user engagement that are critical for a successful online presence.