HubSpot SEO Certification Practice Test

What is an effective way to measure SEO success?

1. By monitoring social media engagement

2. By tracking keyword rankings and organic traffic

3. By counting total website pages

4. By assessing email open rates

The correct answer is: By tracking keyword rankings and organic traffic

Tracking keyword rankings and organic traffic is a fundamental approach to measuring SEO success. This method directly links the performance of search engine optimization efforts to key metrics that indicate visibility and engagement. Keyword rankings provide insight into how well a website is performing for specific search queries over time. A rise in rankings for relevant keywords often means that the SEO strategies in place, such as optimizing content or building backlinks, are effective. Organic traffic, on the other hand, reflects the number of visitors arriving at a site from search engine results. If organic traffic is increasing, it indicates that the website is successfully attracting more potential customers through search engines, which is a primary goal of SEO. Together, these metrics can help assess the effectiveness of SEO tactics in driving more qualified traffic and improving the overall performance of the website in search engines. Other options, like monitoring social media engagement, counting total website pages, or assessing email open rates, may provide some insights into a website's overall digital marketing strategy. However, they do not directly measure the impact or effectiveness of SEO specifically.