What is "anchor text"?

Anchor text refers to the clickable text that users see in a hyperlink. It is typically highlighted and often appears in a contrasting color to indicate that it is clickable. This text plays a crucial role in SEO because it provides context about the linked content to both search engines and users. A well-crafted anchor text can improve the relevance of the linked page in search engine rankings, as it helps search engines understand the subject matter and the relationship between the linked pages.

For instance, if the anchor text includes keywords relevant to the content of the target page, it can enhance the chances of that page ranking higher for those keywords. Additionally, descriptive anchor text improves the user experience because it gives users an idea of what to expect when they click on the link, leading to better engagement and lower bounce rates.

In contrast, the other options do not accurately define anchor text. The URL of the linked page provides the address rather than the visual representation users click on. The file size of a page pertains to data storage and has no direct implication on hyperlink functionality. Metadata encompasses information about a webpage (like descriptions and keywords) but does not relate to the clickable text itself.