What is Google Analytics used for in SEO?

Google Analytics is primarily used to track and analyze website traffic, user behavior, and conversions, making it an essential tool for SEO professionals. By providing insights into how users interact with a website, such as the pages they visit, the duration of their visit, and their conversion actions, marketers can better understand performance metrics and identify areas for improvement.

This analysis helps in evaluating which keywords drive traffic, understanding the effectiveness of content, and assessing which pages have the highest bounce rates. By leveraging this data, SEO strategies can be optimized to enhance user experience and improve search rankings. The overall goal of using Google Analytics in SEO is to make data-driven decisions that lead to an increase in organic traffic and conversions, supporting broader marketing objectives.

The other options pertain to areas outside the primary focus of Google Analytics. While analyzing social media engagement and optimizing email marketing campaigns are important components of digital marketing, they are not the main functions of Google Analytics. Similarly, designing website layouts falls into the domain of web design, not analytics. Therefore, the correct choice highlights the platform's core purpose related to SEO.