What is keyword density?

Keyword density is defined as the number of times a keyword appears on a webpage relative to the total word count of that webpage. This metric is crucial for SEO because it helps search engines understand the focus of the content. High keyword density might signal to search engines that the content is relevant to that keyword; however, it must be balanced because excessive use can lead to keyword stuffing, which negatively impacts user experience and can harm search rankings.

The other options describe different concepts that are not related to keyword density. For example, while the second option references the traffic a keyword generates, it focuses more on the performance aspect rather than the content structure. The third option discusses the average length of keywords, which is a measurement of keyword characteristics rather than their usage in content context. The fourth option relates to lead generation effectiveness, which involves conversion metrics rather than the specific ratio of keyword usage in relation to total content.

Understanding keyword density allows content creators to optimize their pages effectively, ensuring that key terms are present without compromising on the quality or readability of the text.