What is keyword research?

Keyword research refers to the process of identifying words and phrases that people use in search engines when looking for information, products, or services. This function is critical for SEO because understanding these keywords allows businesses and marketers to create content that aligns with the searches of their target audience. By pinpointing the specific terms and questions that potential customers are inputting into search engines, companies can develop effective strategies that increase visibility, drive traffic, and improve overall engagement with their content.

Effective keyword research not only informs content creation but also helps in understanding the intent behind searches, which can vary from informational to transactional, providing insights into what users truly value and need. This foundational aspect of SEO allows for targeted optimization, ultimately leading to better ranking in search engine results pages (SERPs) and enhanced user satisfaction.