HubSpot SEO Certification Practice Test

What is the first step in building a relationship for backlinks?

1. Offering mutual benefits

2. Delivering value to them

3. Sharing their content

4. Requesting backlinks immediately

The correct answer is: Delivering value to them

Building a relationship for backlinks begins with delivering value to the other party involved. This foundational step is crucial in establishing trust and demonstrating your credibility. By focusing on providing valuable content or resources, you create an environment where the other party is more likely to see the benefit in fostering a collaboration. When you deliver value, you set the stage for effective communication and a more fruitful relationship, wherein the other party will feel inclined to reciprocate, whether by considering your request for a backlink or by engaging with your content. This approach contrasts with more immediate, transactional tactics, such as requesting backlinks outright, which do not prioritize relationship-building or trust. Additionally, while sharing their content and seeking mutual benefits are important components of a collaborative effort, they usually come as a natural progression after the initial value has been established. Focus on delivering genuine value first to create a solid platform for future collaboration.