What is the primary goal of SEO?

The primary goal of SEO is to increase organic traffic to a website. This involves optimizing various elements of a website to improve its visibility and ranking on search engine results pages (SERPs). By implementing effective SEO strategies, a website becomes more attractive to search engines, leading to higher rankings for relevant keywords. As users perform searches related to those keywords, a higher ranking means that more potential visitors will see and click on the website's link, thus driving organic traffic.

The process of increasing organic traffic encompasses aspects such as keyword research, on-page optimization, content creation, and link building. Each of these strategies works together to not only attract visitors but also to ensure that the right audience finds the content relevant and valuable, ultimately aiming to improve the overall user experience and engagement on the website. This focus on organic traffic distinguishes SEO from paid advertising, social media efforts, or email marketing strategies, which, while important, do not serve the same primary purpose.