What is the purpose of conducting a site audit?

The purpose of conducting a site audit primarily focuses on evaluating and improving a website's SEO effectiveness. A site audit examines various elements of the website, including on-page SEO factors like meta tags, keyword usage, internal linking structure, and site speed, as well as off-page factors like back-link profiles. By identifying issues that may hinder a website's performance in search engines, such as broken links, duplicate content, or slow loading times, a site audit provides valuable insights that can help optimize the website's visibility and ranking.

Improving a website's SEO is essential for attracting organic traffic and ensuring that the content reaches its intended audience. Additionally, keeping track of SEO practices during an audit allows website owners to stay aligned with best practices and algorithm updates, ultimately enhancing user experience and site credibility.