What is the relationship between content marketing and SEO?

The relationship between content marketing and SEO is fundamentally based on the idea that quality content is a key driver of SEO success. When you produce high-quality, informative, and engaging content, it tends to attract more backlinks from other websites. Backlinks are crucial in SEO as they signal to search engines that your content is valuable and trustworthy, helping to improve your site's authority and search engine rankings.

Additionally, quality content encourages user engagement, such as longer time spent on the page, lower bounce rates, and more social shares, which further signals to search engines that your content is relevant and worth ranking higher. This symbiotic relationship between content marketing and SEO means that effective content strategies can significantly enhance organic search visibility and traffic.

The other choices present misunderstandings or misrepresentations of the relationship between content marketing and SEO, emphasizing either a lack of connection or incorrectly framing SEO as purely technical without recognizing the power of content.