HubSpot SEO Certification Practice Test

What metrics should Chris track to monitor progress in increasing traffic to the product page?

1. Page load speed, organic traffic, conversions, backlinks

2. Search impressions, clickthrough rate, domain authority, backlinks

3. Organic traffic, position, impressions, backlinks

4. Social shares, organic traffic, product ratings, impressions

The correct answer is: Organic traffic, position, impressions, backlinks

Focusing on the right metrics is crucial for assessing the effectiveness of strategies aimed at increasing traffic to a product page. The correct choice outlines metrics that provide direct insight into both visibility and performance. Organic traffic is a direct measure of how many visitors are coming to the product page through search engines. This metric reflects the success of SEO efforts and is fundamental for tracking progress toward traffic increase objectives. Position refers to where the product page ranks in search engine results. Monitoring position helps Chris understand how well the page is performing concerning SEO and keyword targeting, indicating whether optimizations are effective. Impressions capture how often the page appears in search results, regardless of whether users click on it or not. This metric provides insight into the reach of the product page and helps identify potential areas for improvement in visibility. Backlinks are essential as they contribute to the page's authority and can significantly impact search rankings. Monitoring backlinks helps Chris assess the effectiveness of link-building strategies and overall credibility in the eyes of search engines. By focusing on these four key metrics—organic traffic, position, impressions, and backlinks—Chris can gain a comprehensive understanding of how successful the SEO efforts are in driving traffic to the product page and where to focus future improvements.