What role do social signals play in SEO?

Social signals refer to the likes, shares, comments, and overall engagement that content receives on social media platforms. These interactions can provide valuable insights into the relevance and popularity of content among users. When content garners significant attention and interaction on social media, it can signal to search engines that the content is valuable and relevant, potentially influencing its ranking in search results. This is particularly significant because search engines aim to deliver high-quality and highly relevant content to users, and social engagement can serve as an indirect indicator of that quality.

While social signals do not have a direct influence on search engine algorithms, their role in shaping user perceptions and preferences can lead to increased visibility and traffic, which are important factors for SEO. Understanding this relationship helps marketers and website owners effectively leverage social media to support their SEO strategies.