What role does keyword research play in SEO?

Keyword research is a foundational aspect of SEO because it focuses on identifying the specific terms and phrases that potential customers use when searching for products, services, or information online. By understanding these keywords, businesses can tailor their content to align with user intent, making it more likely that their website will rank well in search engine results for those specific terms.

This process involves analyzing search volume, competition, and relevance to ensure that the chosen keywords effectively target the intended audience. Moreover, incorporating these keywords into website content, such as blog posts, meta descriptions, and page titles, can enhance visibility and draw more organic traffic from search engines.

As a result, keyword research directly supports content strategy, ensuring that the material generated resonates with what users are actively seeking, ultimately improving search rankings and attracting visitors who are more likely to convert into customers.