HubSpot SEO Certification Practice Test

What should Jo do to improve Papier's website ranking and clickthrough rate?

1. Increase social media presence

2. Add structured data to product pages

3. Reduce website loading time

4. Enhance graphic design of the website

The correct answer is: Add structured data to product pages

Adding structured data to product pages is a crucial step for improving the website's ranking and clickthrough rate. Structured data, also known as schema markup, provides search engines with additional context about the content on the page. This markup helps search engines understand the specific details of a product, such as its price, availability, and reviews. When structured data is correctly implemented, it can result in rich snippets appearing in search results, which enhance the visibility of the products and make them more attractive to users. Rich snippets not only improve the appearance of search listings but can also lead to higher clickthrough rates, as users are more likely to click on results that provide more detailed information at a glance. Consequently, by enhancing product pages with structured data, Jo can help Papier stand out in search engine results, leading to increased organic traffic and potentially better conversion rates. While increasing social media presence, reducing website loading time, and enhancing graphic design are all valuable strategies that can contribute to overall website performance and user experience, they do not specifically target search engine understanding and visibility in the same way structured data does.