HubSpot SEO Certification Practice Test

What technical SEO issue can be addressed with an SSL certificate?

1. Lack of mobile optimization

2. Lack of site security

3. Slow page load speed

4. Poor content structure

The correct answer is: Lack of site security

An SSL certificate primarily addresses the issue of site security. When a website has an SSL (Secure Sockets Layer) certificate, it means that the data transmitted between the user's browser and the website is encrypted. This encryption helps protect sensitive information, such as personal details and payment information, from being intercepted by malicious actors during transmission. Search engines, like Google, prioritize websites that are secure, which can positively impact their search rankings. Therefore, a site that utilizes an SSL certificate not only ensures the security of its users but also aligns itself with best practices for web safety, which is an essential aspect of technical SEO. The other options involve different aspects of website functionality, such as mobile optimization, page load speed, and content structure, which do not directly relate to the benefits provided by an SSL certificate. These elements, while critical for overall SEO performance, are not resolved by implementing an SSL certificate alone.