HubSpot SEO Certification Practice Test

What type of content is most often organically linked to?

1. Promotional Content

2. Informational Content

3. Entertainment Content

4. Social Media Content

The correct answer is: Informational Content

Informational content is often linked to organically because it provides valuable insights, answers questions, or solves problems for its audience. High-quality, informative articles, guides, tutorials, and research pieces are designed to educate readers, making them more likely to share these resources with others or link back to them as references. This behavior enhances the credibility of both the content and the source, improving its visibility and ranking in search engines. In contrast, promotional content typically focuses on sales pitches or marketing messages, which may not be as engaging or shareable. Entertainment content, while it can attract attention, might not necessarily convey the information that audiences seek to link to. Social media content often serves as a means of communication rather than a comprehensive source of information, and links to social media posts are less common in organic linking practices. Thus, informational content stands out as the most link-worthy due to its inherent value to readers.