HubSpot SEO Certification Practice Test

What type of data can you gather about your website from Google Search Console?

1. Ad revenue statistics

2. Search impressions

3. Website design feedback

4. Social media engagement metrics

The correct answer is: Search impressions

Google Search Console provides a wealth of valuable insights specifically related to how your website performs in organic search results. One of the key metrics available through this tool is search impressions, which indicates how many times your site appeared in search engine results pages (SERPs) for specific queries. This data is crucial for understanding your site's visibility and reach within search engines. By examining search impressions, you can analyze patterns over time, assess the effectiveness of your SEO strategies, and identify which pages are generating interest among users. This information can lead to more informed decisions regarding content creation, keyword optimization, and overall SEO efforts. In contrast, ad revenue statistics, website design feedback, and social media engagement metrics fall outside the scope of what Google Search Console monitors, as they pertain to different aspects of online performance and user interaction beyond organic search.