HubSpot SEO Certification Practice Test

When should you consider working with a developer to implement structured data?

1. When the website is brand new

2. When content needs to be translated

3. When there are a large number of required or recommended properties in a markup

4. When SEO tools are not yielding results

The correct answer is: When there are a large number of required or recommended properties in a markup

Working with a developer to implement structured data is particularly important when there are a large number of required or recommended properties in a markup. Structured data, often used to help search engines understand the content of a webpage better, can be quite intricate and may require specific technical expertise to implement correctly. When dealing with a complex structured data schema that has numerous properties, a developer's assistance becomes crucial. They have the skills needed to ensure that the markup is correctly formatted and integrated into the website's existing code, which can enhance the likelihood of rich snippets appearing in search engine results. This can lead to better visibility and potentially improved click-through rates. While new websites may require structured data to establish their presence, and translating content might need thoughtful management of structured data, these scenarios do not inherently necessitate developer involvement as urgently as complex markups do. Similarly, while SEO tools not yielding results might indicate issues, it does not directly correlate with the need for structured data implementation. Thus, the complexity associated with numerous properties in structured data markup is the key reason to collaborate with a developer.