HubSpot SEO Certification Practice Test

Which aspect of SEO is primarily addressed through link-building strategies?

1. On-page optimization

2. Technical SEO

3. Off-page SEO

4. User experience

The correct answer is: Off-page SEO

Link-building strategies are primarily associated with off-page SEO because they focus on increasing the quantity and quality of inbound links to a website from external sources. This practice enhances a website's authority and reputation in the eyes of search engines, which can lead to improved rankings in search results. Off-page SEO encompasses all the actions taken outside of the website itself that can affect its ranking, such as establishing backlinks from other sites, engaging in social media marketing, and building brand mentions. Good link-building practices help search engines recognize a website’s relevance and credibility based on the context and quality of the links pointing to it. In contrast, on-page optimization deals with elements within the website itself, such as content, HTML tags, and site structure. Technical SEO focuses on the backend aspects and overall performance of a site, including website speed and mobile-friendliness. User experience involves designing a site that is user-friendly and engaging, but it does not specifically pertain to link-building. Thus, link-building is a fundamental component of off-page SEO.