HubSpot SEO Certification Practice Test

Which kind of URLs is considered best practice for SEO?

1. Long, complex URLs

2. Short and descriptive URLs

3. URLs with no keywords

4. Randomized strings of characters

The correct answer is: Short and descriptive URLs

Short and descriptive URLs are considered best practice for SEO because they are easier for both users and search engines to understand. When a URL is concise and clearly describes the content of the webpage, it improves the user experience by providing an immediate insight into what to expect upon clicking the link. Additionally, search engines like Google use URL structure as a ranking factor, and URLs that include relevant keywords can help improve visibility in search engine results pages (SERPs). A well-structured URL can enhance the likelihood of content being shared and linked back to, as users are more likely to share URLs that they can easily interpret and that seem relevant to their interests. In contrast, long and complex URLs can confuse users, making them less likely to click on a link. URLs lacking keywords fail to communicate the page content effectively, missing an opportunity for ranking. Randomized strings of characters provide no contextual information or relevance, which is detrimental for both search engines and users. Thus, short and descriptive URLs play a crucial role in effective SEO strategy.