HubSpot SEO Certification Practice Test

Which metric would indicate poor user engagement on a web page?

1. High click-through rate

2. Low conversion rate

3. High bounce rate

4. Long average session duration

The correct answer is: High bounce rate

A high bounce rate is an important indicator of poor user engagement on a web page. When users visit a page and leave without interacting with any elements or viewing additional pages, it suggests that the content did not meet their expectations or needs. This can signal issues such as lack of relevance, poor design, or lack of engaging content. A high bounce rate implies that visitors are not finding what they are looking for and are exiting the site quickly, indicating a failure to engage them effectively. In contrast, metrics like a high click-through rate, low conversion rate, and long average session duration can signify different aspects of user engagement. A high click-through rate usually reflects effective calls to action, while a low conversion rate may indicate issues further down the funnel rather than initial engagement. Long average session duration is typically a sign of good engagement, as it means users are spending an extended amount of time interacting with the site. Therefore, the high bounce rate stands out as a clear and direct marker of poor user engagement.