HubSpot SEO Certification Practice Test

Which of the following is NOT a benefit of using meta tags?

1. Improved search rankings

2. Increased website speed

3. Higher click-through rates

4. Better search engine visibility

The correct answer is: Increased website speed

Meta tags are snippets of text used to provide information about a web page's content. While they serve important functions in SEO, not all commonly attributed benefits apply to them. Using meta tags can lead to improved search rankings, higher click-through rates, and better search engine visibility, as they help search engines understand the content of a page and present it more effectively in search results. For example, well-crafted meta descriptions and title tags can entice users to click on a link, thus increasing the click-through rate. In contrast, increased website speed is not a benefit of using meta tags. Website speed is primarily influenced by factors such as server performance, the size of the images and files on the page, and the efficiency of the code used on the site, rather than the presence or absence of meta tags. Opting for optimizations like reducing image sizes or enabling caching would be more effective for enhancing website speed. Thus, while meta tags play a crucial role in SEO, they do not contribute to making a website faster, which is why this is the correct answer.