Which SEO technique focuses on optimizing for search engines and human users equally?

White-hat SEO refers to ethical optimization techniques that adhere to search engine guidelines while also focusing on creating a positive user experience. This method includes practices such as generating quality content, improving site usability, and acquiring legitimate backlinks, which all aim to deliver value to both users and search engines.

In contrast, techniques like keyword stuffing and link spamming prioritize search engine ranking at the expense of user experience and often lead to penalties from search engines. Black-hat SEO involves manipulative practices that violate guidelines, ultimately harming a website's reputation and ranking. By emphasizing techniques that respect both search engine rules and user needs, white-hat SEO promotes sustainable growth and visibility in search results.