HubSpot SEO Certification Practice Test

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Why is running competitive analyses of keywords beneficial?

To ensure the keywords are aligned with your audience
To identify opportunities for backlinks
To analyze website content structure
To minimize advertising costs

The correct answer is: To ensure the keywords are aligned with your audience

Running competitive analyses of keywords is beneficial primarily because it allows you to ensure the keywords are aligned with your audience. By examining which keywords your competitors are ranking for, you can gain insights into what terms are driving traffic to their sites, which can reflect the interests and needs of your target audience. This understanding enables you to refine your own keyword strategy, focusing on terms that not only attract users but also resonate with those who are likely to convert. This approach helps in developing content that addresses the specific queries and requirements of your audience, making your website more relevant and accessible in search engine results. By aligning your keywords with your audience’s intent, you can improve your SEO performance and ultimately drive more qualified traffic to your site.